After joining the WTO, China is facing a new situation in the financial industry opportunities and challenges. More active financial market and the growing number of business types to the bank brought a big stride development opportunities. On the other hand, market opening, the influx of foreign capital market and banks will intensify competition in the financial sector. This service quality and efficiency of the banking put forward higher requirements.

Banking services include not only financial business services, including financial information services. The higher requirements of economic and financial development to management level and service level of the proposed financial industry, the richest and most efficient information means that maximum efficiency and maximum benefit. Bank information content, communication efficiency is also increasingly important. Multimedia information system is based on network control and management, integration of information resources published a multi-output display information release management platform, through the office building in the banking business lobby, office lobby, elevator hall, the elevator car, conference room door, lecture halls and other public places LCD screen, the image of the bank's own description, financial literacy, fund currency, product business advertising and notification, TV programs, financial security knowledge required internal and external release of video, images, subtitles, flash animation, PPT and other multimedia information presented to all audiences Bank office building, multi-faceted, all aspects of the use of means of information technology to enhance the company's brand and image, greatly promote the management level and service level, and expand the market and enhance service, build first-class visual experience and visual impact, the establishment of fast, direct, and effective information transfer channels.

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